Erik Van Wyk

Erik is internationally recognised for his ability to design highly cinematic character driven commercials.

Erik started his career at original hot shop TBWA Hunt Lascaris, where he made a name for himself as award winning creative and also found the impetus to start directing. His first film, MTN ‘Cricket’, saw him win Gold as well as Craft for Direction at The Loerie Awards, a record to date for a first-time director.

His rise to success was kick-started when he was chosen as one of 20 out of 600 international directors to participate in the prestigious ‘Saatchi and Saatchi New Directors Showcase’ screened at Cannes. Boards Magazine ranked him as one of the top 5 new directors worldwide.

Erik continues to create some of the world’s most memorable commercials for a diverse range of brands including Honda, Cadburys and Southwest Airlines. He has been featured in all leading international creative publications such as Creativity, Luerzer’s Archive, Shots and Campaign, whilst picking up a slew of awards along the way.

Life before advertising included University reading Robotics, drumming for a few art school bands and a spell in fashion photography.